‘Come on Inland’ is an initiative of Regional Development Australia Northern Inland (RDANI) to promote the Northern Inland as a desirable region to relocate business and families.
“Come on Inland is an exciting program which creates an umbrella brand for each of the 13 Local Government Areas (LGA)’s to work under, to further attract development in their area,” explains Mal Peters, RDANI Chair. “Extensive consultation was conducted with all 13 councils within the Northern Inland, so that we are confident that this campaign positively reflects the region,” says Mr Peters.
Whilst the concept of ‘Come on Inland’ was originally developed in 2011, the relaunching of it as a social media campaign more directly aligns with the target demographics.
“Research has shown that those aged 35-55 are more likely to consider relocating for business or family reasons,” explains Nathan Axellson, Executive Officer RDANI. “This age group is also very switched on to social media, so it seems like a good fit.”
“In addition to the “Come on Inland” website, we have a Facebook, twitter, and pinterest presence”, says Mr Axellson.
Regional Development Australia Northern Inland (RDANI)
RDANI comprises a small team of dedicated staff and a committee of local people jointly funded by both the Australian and the New South Wales State Governments. Our mandate is to identify, through a regional plan, opportunities to improve services and help develop our region both economically and socially in a sustainable environment. We act as a conduit between Governments and local communities and also as a provider of information.
RDANI is a not-for-profit community based organisation with all committee members and staff having a broad and diverse skills base with extensive networks including local Governments, the private sector, education and health.
RDANI has 5 key roles:
- Consultation and engagement with the communit
- Informed regional planning
- Whole of Government activities
- Promotion of Government programs
- Community & economic development